How to Increase Customer Engagement on Your Site

No matter what kind of business you are engaged in, it is important that you know and understand your customers so that you can find ways to cater to their needs and keep them interested with the products and services you are offering.

There are many ways to increase customer engagement; although it is also important that first
determine which ones might be ideal for the type of business you are doing.

For businesses with mortar and brick stores or the so-called ‘physical stores’ that customers can visit, visual presentation and product placement are very important. This is the reason why supermarkets, for example, will create special shelves for supposedly ‘special’ or bargain products and also place tempting stuff like chocolates near the check-out lanes.

But you can also use that technique on your online shop or business site. By making your website
attractive, with the proper product placements, you’ll receive better engagement than if your site was bland and rather unappealing to click on.

Different customers have different needs, needs that you should try to provide for your business to
improve. But while you could not please everybody, of course, you can at least try to understand
majority of your customers so you can best provide what they need.

If you know your users and understand how exactly you can engage with them at the right moment, you will be able to increase customer engagement by as much as 70%! That’s surely great news for your business.

The question now is how you can learn more about your customers without having to be too intrusive that you will actually be pushing them away.

In physical stores, you can conduct surveys or even create contests to get your customers to interact with you and share the information you needed. You can also adapt that to your online business or use customer success software like UserIQ to do the job for you.

With UserIQ, you get to track how your users behave within your application. You can better manage these users based on their demographics as well as how they use your site or application.

What makes this software great is that it makes the job easier for you to accomplish even if you have no background in IT. The versatile tool can also be fully customized by the team to meet your needs, depending on the success criteria you want.

Thanks to UserIQ, you can understand your customers better and find a better way to increase
engagement to better grow your business.