Selling on a SaaS Marketplace

These days, a lot of people take advantage of the internet and the convenience it offers. Thus, so many people do transactions through online means, whether they are ordering food, music, or even buying real estate, cars, and other big ticket items!

Thanks to the SaaS marketplace [Software as a Service (SaaS)], this is so easy to do. Unlike other platforms, SaaS marketplace allows its users to compare other products easily, post listings or classifieds on their own, promote ads and manage all transactions without hiring workers, and also refer to a vendor to complete their purchases.

There are currently a lot of sites using the SaaS marketplace, including Canadian multinational e-commerce company Shopify, Chinese multinational technology company Alibaba through Alibaba Cloud, and online job marketplace UpWork.

Because a SaaS marketplace is actually an application marketplace, customers use an online storefront to do everything from finding the things they need to purchasing items that they discover through the options they see while browsing the app.

Gartner, the world’s leading research and advisory company, forecasted that a growth of 17% will be seen in worldwide public cloud revenue in 2020, with projected total sales of $266.4 billion by the end of the year. This will increase to $308.5 in 2021 and up to $354.6 in 2022.

Why Sell on SaaS Marketplace

There are many great reasons why you should sell on SaaS marketplace. Often, these platforms provide separate tabs for featured products, products recommended by buyers or the most popular items, and an attractive marketplace that can easily welcome your customers.

Also, there are chat modules that allow you to connect with customers to offer them discounts on your products, invite them to promos, or attend to their queries.

Thanks to the advances in software technology and applications, selling on the SaaS marketplace can be so easy. You don’t have to make your own website to sell products and reach more customers. Also, you get to enjoy a lot of benefits, including in-depth analytics that’s automatically generated on a regular basis, secured financial dashboard, easy inventory management, and even do marketing campaigns from the app.

Of course, a business can always choose whether to sell on an existing SaaS marketplace platform or make their own. You can kickstart your marketplace venture using pre-built solutions that you can also buy on the internet. After all, building everything from scratch can be so daunting, even impossible if you’re not familiar with programming and this kind of application.

There are plenty of service providers offering pre-built marketplace software, but make sure to find a reputable one that offers a wide range of features. It would be great if the product is 100% customizable. Make sure that it has a secured script that comes with SSL-powered APIs, reverse proxy setup, and Keychain, among other security features.

How to Sell on SaaS Marketplace

There are actually many different ways to sell on SaaS marketplace, especially because there are so many different options available to sellers and customers alike.

Whether you join a SaaS marketplace simply as a buyer or you make your own, a software will help you create and manage product listings. Make sure to provide clear pictures and detailed product descriptions for each item, including color options, variations, sizes, and other information that will help your buyers decide which products to purchase.

Through the admin panel, you can get upgraded as a professional seller and do paid promotions to highlight your products on the site to attract more buyers.